2025: How Türkiye’s Luxury Real Estate Market Evolved – Insights by Barnes Türkiye

In 2024, total residential sales in Türkiye increased by roughly 20% year-on-year, reaching around 1.48 million transactions. The momentum carried into 2025, with the year opening on another round of double-digit growth as buyers continued to use real estate as a hedge against inflation. By mid-2025, monthly sales repeatedly surpassed 100,000 transactions, and industry representatives anticipated annual volumes to exceed 1.5 million units, confirming the market’s depth and liquidity.

Nominal prices continued to rise—most prominently in Istanbul and major coastal regions—yet real returns after inflation varied more significantly. The strongest performance favored investments in prime locations, high-quality construction, and properties with strong rental demand. Rental yields in Istanbul’s key districts generally ranged around 4–6% (pre-tax) in 2025, especially in well-located, professionally managed developments.

Foreign Buyers: The New Landscape

Following regulatory adjustments—most notably the increase of the minimum real estate investment for citizenship to USD 400,000 and tighter rules on certain residence permits—the international segment became more selective in 2024–2025. Foreign buyers accounted for less than 2% of all property transactions in 2024 and remained at similar levels in early 2025, despite occasional localized rebounds.

Still, Russians, Gulf nationals, and Iranians remained among the top investors by value. Their focus centered on Istanbul, Antalya, Muğla/Bodrum and select Mediterranean destinations, with particular interest in branded residences, seafront properties, and citizenship-eligible assets.

For committed international buyers, this environment offers less competition, more negotiable terms in some segments, and a stronger need for expert guidance in valuation, legal compliance, and exit strategy planning. This is precisely where Barnes Türkiye delivers meaningful value.

Design, Lifestyle and the “New Luxury”

In 2025, luxury in Türkiye is defined less by size and more by design quality, sustainability, and everyday convenience. High-net-worth buyers increasingly prioritize projects with smart-home technologies, wellness facilities, concierge-style services, co-working spaces, children’s amenities, and strong community management—whether in central Istanbul or resort areas like Bodrum and Antalya.

A major trend shaping the high-end market is the rapid adoption of green building standards: LEED and BREEAM certifications, energy-efficient façades, solar panels, rainwater harvesting, and native landscaping have become clear selling points. In new luxury residences and villa compounds, sustainability is now directly linked to lower long-term operating costs, stronger rental demand, and a more future-proof investment proposition.

Where Demand Is Strongest

In Istanbul throughout 2025, demand concentrated in districts offering a balance of strong infrastructure, lifestyle appeal, and limited supply. Central European-side neighborhoods, emerging family-oriented areas with new metro lines, and Bosphorus-adjacent districts led the premium segment.
Simultaneously, suburban and mixed-use hubs benefiting from new transport connections—financial districts, business centers, and large master-planned communities—drew buyers seeking an optimal combination of price, quality, and connectivity.

Along the coast, Antalya and the wider Mediterranean region, as well as Muğla/Bodrum on the Aegean, solidified their status as lifestyle-investment destinations. Villas and branded residences with sea views, beach access, yacht marinas and hotel-level services remained highly sought after by both Turkish and foreign second-home buyers.

Barnes Türkiye’s Positioning in 2025

Barnes Türkiye sits at the crossroads of these evolving trends, specializing exclusively in the premium and luxury residential segment across Türkiye’s most desirable urban and coastal markets. As part of the global Barnes International network—spanning more than one hundred offices in leading cities and resort destinations worldwide—the Türkiye team offers clients both deep local market expertise and seamless cross-border support.

The firm curates a refined portfolio of high-end apartments, penthouses and villas in Istanbul, Bodrum, Antalya and other prime regions, prioritizing architecture, location and lifestyle-driven amenities. Beyond brokerage, Barnes Türkiye provides advisory services on valuation, legal frameworks, citizenship-eligible investments and exit strategies—translating the complexities of 2025 regulations and market data into clear, actionable guidance for sophisticated buyers and sellers.

For 2025 and the years ahead, Türkiye presents a rare combination of dynamic market growth, increasingly sophisticated product, and rising quality standards—particularly in the luxury segment. Positioned as an international advisor for both lifestyle and investment goals, Barnes Türkiye is uniquely equipped to guide discerning clients—whether their ambition is a family home in Istanbul, a sea-view villa on the Aegean, or a carefully structured investment balancing lifestyle and long-term capital appreciation.